This is genius. It genuinely helps you make decisions about what to wear, from all the available stores (even places like Liberty), backed by a real expert and clearly a super smart recommendation engine. It shows me things to go with what I already have, it pushes me to try new things, and I can adjust anything whenever I want. And the browse function let's you search for any type of clothing (again from all over the internet and all sorts of stores and brands), then shows you things that match your profile. It's all of men's fashion, tailored to you, in one place. This is how to shop. This is super smart. This is the future. Love. It. My only thing is - it should be an app. Px