From a UX/UI standpoint, the website looks great! There are a few tiny things I would change if I were running the website though. So one of the problems that I had when on the website is navigation. There were times where I tried to find a specific tab or certain information but I couldn't find it/I had a hard time finding it. For example, it took me a little bit to find the "Our Story" tab. I personally would move it along side "Sake Box", "Assorted sets", "Bottles", and "Explore" tabs because I personally expect to find the "About/Our Story" tab up there along with those other tabs. The same thing goes for the "Blog" tab. But these are my personally opinion and I think other than those things, the sake, the subscription service and especially, at least for me, the sake lessons are great!