The freshness of sake is important when it comes to taste, and freshness deteriorates with age. I have access to sake where I live, but the taste of the same bottle can vary depending on age or how it was stored. Unfortunately, the shops where I live have bottles that sit on the shelf for periods of time. I decided to subscribe to Tippsy's pay every 3 months subscription plan to see how the freshness of their sake delivery service stood up to my local shops. After receiving my first box, I was happy with the overall experience. The box is sturdy and the sake well packed. There was a beginner's guide, newsletter and a well-made description card for each sake. The best thing for me was that each half-bottle of sake wasn't more than 8 months old (more on this later). I tried several of the bottles and each bottle was excellent in terms of freshness and taste. I then visited the Tippsy website to see what other sake boxes I missed out on and it was then that I realized that Tippsy had sent me an older box for my first order. I was supposed to have received the June 2022 box but got the December 2021 box instead. I enjoyed the December box but wanted to ask if I received the correct box so I sent an email to Tippsy's support and within 6 hours Tiffany responded saying that they were sorry for the inconvenience and that they would be sending out a June box to me right away. I was happy that their support team had responded so quickly, but I was skeptical that they would be sending me a new box for what I thought was a minor error (shipping is not free to my area since I'm not part of the contiguous US). Today, about one week later, I received the June 2022 box with sake that's 5 months from the manufacturer's date... incredible customer service! Tippsy has won me over with their fresh sake (has to be less than a year old) and their amazing customer service. I'm looking forward to trying the full bottles listed on their website, as I'm familiar with a lot of the brands that they carry, and comparing them with my local shops (I'm pretty certain Tippsy will have new bottles and hence better taste). Keep up the great work guys!