I initially signed up to take advantage of a lucrative discount code, but was super impressed with Tippsy's selection, information, and passion. I will definitely stick around as a member. I've ordered sake from other online retailers, and get absolutely crushed by the massive shipping fees; Tippsy's free shipping for members is a game changer for me! Their rewards program is a nice perk too! As someone who is constantly pushing nice sake on all my friends, colleagues, and random people I meet (haha), and someone who is trying to break down the mindset of it only being enjoyed with Japanese food (I've served it at Thanksgiving dinner, with tacos, with steak frites, etc.!) - I really want to support a company that is supporting the promotion of widespread appeal of sake. I think back to some years ago when it was weird to bring some IPAs to a party - but now IPAs are so ubiquitous. While I'm not sure if sake will reach the same heights as IPAs (one can hope!), I see the trend of sake becoming a normal, regular drink for a wide range of occasions - and I see Tippsy on the forefront of this!