As a sake lover, it has been very expensive keeping up with my hobby (habit). Often having to hunt down sake from individual stores around the country and paying exorbitant shipping on top. None of these stores have a way to "experiment" with new sake based on the flavor profile - and you are lucky if they even give you the SMV to help decide. TippsySake's Taste Metric graph and reviews enable you to find new sake that you would never find otherwise - and I haven't had a bad one yet. Every order has arrived a few days BEFORE the initial projected arrival date and the shipping is fair (or free!). The only downside is I am drinking a LOT more sake! ;-} A great store with a fantastic way to try new sake in your taste profile.