So glad I found Tippsy vs having to deal with limited selection at liquor store or purchasing large format bottles online to sakes I don't know I'll like. The Purchasing options and process is simple and straight forward. It's easy to accumulate loyalty points towards future purchases. The customer service team was quick to reply to my questions and even honored the first purchase discount shortly after purchase. Received my sake within 6 business days from California to Florida. Will definitely use my rewards points to make future purchases after my first subscription is over.