This product is pretty innovative and different than other stock investing products out there. I think one key feature people forget is that Market often beats traders and investors and the best thing to do is buy an ETF of SP500 and hold. One of the best features I like about TipRanks is the Smart Portfolio. It helps keeps me be honest with my self on how well I am doing versus the Market. Where it just keeps track of my gains and losses, key news alerts on my stocks and breaks down so much of my portfolio into key pieces and keeps me level headed (this is where the product excels vs others).