I'm a former senior executive for a major Internet company. Candidly, I was blown away by the WORLD CLASS customer service and super friendly experience I had with my VERY FIRST buying experience with Titanium-Jewelry.com (owned by Yates & Co. Jewelers, Inc.). The person I dealt with there was ***, an Accredited Jewelry Professional. She just "gets it" and that's why this firm has got me now. I give them my highest rating based on ***, their selection, pricing, their online buying interface, and the way I was treated -- like a regular and valued customer. Three thumbs up from me!! ***