Authentic product - I was concerned with the sale price so I called. I spoke with the owner, who is one of the nicest people I think I’ve ever spoken to. I was wanting to request this as a birthday gift and asked him if he had e-gift cards on his site. He didn’t but then immediately called his web developer and had them add it just for me! Unbelievable customer service and super fast shipping. My mom and sister then purchased one and I was able to get this beauty for myself.....I would have NEVER purchased it otherwise as I have long thick curly hair that I rarely brush, so I cannot justify spending that kind of money on a hairbrush. My husband has the full boar bristle pocket one and I just fell in love with it but it’s honestly no match for my wild unruly hair. The popular mixed boar and nylon however is just perfect. Thank you again for enabling that feature for me!!! I am now brushing my hair all the time!