This really is a filthy business they are running...utterly riddled with corruption. If/when the online review/reputation industry gets any type of independent regulators...Trust Pilot will be rumbled big time. We're a business who undertake plumbing, heating, electrical and drainage repairs. It's a hugely competitive business with a very high volume of customers. We attend over 150 properties a day. Nearly half of all our customers find us in printed magazines and directories and so if those customers don't search for businesses online, you can bet they won't review them online...good or bad. So after an upset customer created an organic listing for our business (can you believe this is allowed without proving they had a genuine experience), the page has just attracted more negative reviews. Obviously, as a business you cannot even respond or flag reviews that break their policy unless you 'claim' the listing. We were reluctant to claim ours for the obvious reason that half our happy customers won't leave reviews on there, but it was never going to improve so we claimed it.....what a huge mistake...and here are some of the things that followed; - We had a customer say we didn't attend their property in the same day and didn't refund the £42 call out charge. We responded with proof that we did...nothing edited by customer, flagged up again with Trust Pilot saying there was proven miss information published and they came back saying it doesn't contravene their guidelines! - We had another bad review where we responded and because the reviewer didn't 'like' the response, even though it was amicable, rather than edit their original review they have been allowed to post new reviews that appear at the top of the page...when the customer only had one experience with us I could go on and on but you get the idea. Mainly it's lies and slander that they simply don't take down. I've seen the articles online about John Lewis with one star and Argos with 5 stars (guess which one has a premium paid for subscription?), I've seen the watchdog investigation on Trust Pilot and I've just had the joy of reading these reviews. When your product is based on authenticity and trust it makes the crime even worse..taking advantage. All in all, a very shaky business model when you think it could be taken down instantly. Not a huge business really 71 million turn over, less than 700 staff...they're going to need a legal department bigger than that when the regulators arrive.