I do not trust Trustpilot based on its 4.4 star rating for the parcel delivery service Hermes UK which is so at odds with the star ratings awarded by other review sites and so at odds with my own appalling experience of the delivery business. Danny Richman's (SEO Training) report 'Can you trust Trustpilot? - 9 million reviews studied' revealed how the vast majority of reviews Trustpilot allows Hermes to invite are predominantly positive and this skews the rating. It just happens that Trustpilot receives income from Hermes for the Hermes UK profile. Media reports have questioned why businesses that make payments to Trustpilot are awarded higher ratings. ThisisMONEY's report on the disparity between the 4.5 star rating for Argus (pays) and the 1.7 star rating for John Lewis (doesn't pay) for example. I am also suspicious of how Hermes' "advanced software", ostensibly used to remove bogus reviews, removes my genuine adverse reviews from the Hermes UK profile even when supporting evidence such as tracking numbers is provided. In the past ten months alone I have had five parcels delayed for over a week, one for twelve days, because Hermes regularly seems unable to find anyone to deliver to my area. But apprently that is something Trustpilot doesn't want its users to know. I have asked Trustpilot about the proportion of the reviews removed that are negative but, despite their claims of "transparency", they seem unable to provide this information. I have posted the same reviews in the profiles, Hermesparcelnet, Myhermes and Hermes (without the 'UK') that Hermes hasn't claimed and makes no payment for and they haven't been removed. Why hasn't the "advanced software" deemed them "suspicious".