We have setup TrustPilot for clients, so we decided to do another. It was for an existing business with a great track record, but they hadn't used Trustpilot before. The thing about them is in the name: Trust. But their reviews, are not a TRUE reflection of the customer reviews. If you are new, and you use TP from the outset, you might perhaps get 2-5 customers posting you wonderful glowing 5 star reviews. However, and I don't know how reviews.io works, but with those lovely 5 stars, you do NOT get 5 stars over all. It's worked out in some bizarre method that makes no sense. Surely, if you have 2-3 5 stars, like on Google Reviews, it means... yay, you are a 5 star reviews business. NOOOOOO not in Trustpilots eyes it doesn't. It means you are only around 3.4-3.8 stars. So out of choice, would you pick those, or those with 5 actual stars. hmmmmm.. I understand that one business might have 100 reviews and the new business has 3, but if the new business has just 3, but they are all 5 stars, why is it fair to only show it as 3.5 stars, when in fact, on average, it's had 5? It's so grossly unfair, and they use terms that no real human can understand, to get their heads around their daft setup. Would we recommend TP again to someone - no. If they asked us about it, we'd explain this dodgy setup.