if you are a business, stay away from ever getting this service. They will lower your score if you don't get reviews, even if you have all 5 stars reviews, if they are old they bring it to 3 to coerce into buying their "premium" service. Trying to fight fake reviews it's useless and once you get a review there it will ruin your reputation, stick to Google reviews, no reason to use 3rd party. I left a bad review on TrustPilot and they removed my review because they said it's "fake" so they don't even accept bad reviews for themselves, these people are unbelievable, stay away!