Trust Pilot are not in the least bit trustworthy. They have approached my company to sell their service. They offered to generate many reviews for me from day one, so that my company appeared to have a good history very quickly. They also said they could "manage" my online reputation. This meant that they could remove negative reviews if necessary. Their affiliation with Google means that their five star reviews allow companies to gain rank and also stars within the search engine results. I have seen and have screen printed very negative reviews on one of our competitors Trust Pilots pages being removed regularly. On a personal level, I posted a negative review on a company that I purchased faulty items from. They refused to answer emails or the phone, and the service was non existent. My review, along with dozens more posted that week, were all removed within a couple of days. This is despite my proving that I was a genuine customer. Trust Pilot engage with retailers that have a very poor reputation, and actively encourage people to spend money with them. The company itself is dishonest and unethical to the core.