I'm a very unsatisfied business customer of Trustpilot. Trustpilot works (I assume) only for those business that: 1) Don't rely on third parties to fulfill their services and We often are dinged for something our third parties do, although customer loves us. We may have a 5 star service but get 3 stars because the bus was 5 minutes late. Yes, it is still our responsibility at the end of the day, but the point here is that this rating system does not work for us or for you if you depend on third parties. 2) Have high volume of reviewers so on or two bad reviews do not completely ruin your score. It is ultra difficult to have people leave reviews so for a not high volume of customer business, you'll be luck if you end the year with 10 reviews. In essence you pay hundreds of dollars per yer per review 3) Truspilot algorithm sucks. You can have 20 5 star reviews but your score is not perfect. And if you get a 3 star it'll take over 200 reviews to get near perfection. To achieve that, in a "not high volume" of customers type of business it takes years, and you'll never get there. 4) Contesting reviews Trustpilot system of contesting a review is horrendous. If someone does not like your business, even if they do no buy from you can leave a negative review. Does not matter if the review is blatantly wrong. The reviewer is right until proven wrong, and we have to actually dispute the claim in the open for all to see. There is no easy way for businesses to address fake or false reviews. It is a great nightmare that takes hours of your time. And of course you sign a contract of one year with no escape clause for the shortcomings of Trustpilot. In summary look at other ways to get your reviews integrated on your site. Trustpilot is just not a good solution.