I have found TrustPilot as a company and its staff, as a result of its culture, lacking in ethics and aggressive. It is unfortunate that it was one of the first to provide a review service, as this has given it higher rankings in results. I receive constant calls from TrustPilot employees asking me to sign up for and pay for its service. Everytime I explain that I used their service and found them to be unethical and left - and please remove me from their call list. Yet, I continue to receive calls from them hounding me to sign up. With respect to our business listing on TrustPilot, we have only ever had one negative review yet our trust score and rating is given "average". This despite every single other rating being "5 stars". This causes us endless problems as clients searching for reviews will find trustpilot first due to its higher rankings on google. They ask us why there is an "average" rating - and I have to explain that I have no idea and they can read all the reviews/ ratings from more independent platforms - and even the ones on TrustPilot - if you read the reviews/ ratings on the page it's impossible to understand why they've trashed our rating. My only conclusion is that they have somehow penalized us in their system because we won't sign up and pay them (for basically nothing) an extortionate amount. This company should be investigated for malpractice/ defamation/ libel and slander - I would happily support legal action against them.