. Don't believe everything you read on Trustpilot. In my honest opinion, Trustpilot cannot be trusted and their pilot is very much off-course. I have submitted several honest and accurate reviews - both positive and negative - (some of them quite long and taking quite a while to compile), about various UK companies only to have them removed without any meaningful explanation except the standard 'violating Trustpilot guidelines' excuse. I have tried in the past to contact Trustpilot for explanations but all I get is a standard ‘copy and paste’ meaningless response. After an excellent, trouble-free experience with one particular company, I gave them a glowing 5-star positive review on Trustpilot. I noticed that this company seemed to be suffering lots of very negative reviews - I couldn't understand why. Soon afterwards my review was removed. I emailed the company concerned with a copy of my review and to advise them that my positive review about it had been removed. The company could not understand why my review had been removed and advised me that they did not subscribe to Trustpilot's expensive, paid-for 'cherry-picking' scheme which allows companies to send emails to selected customers who are more likely to give positive reviews. In this case the customer can give a ‘one-click’ review – with no need to set up an account. These appear flagged as a ‘verified order’. This tells me that companies can achieve high ratings on Trustpilot merely by paying for them. Money talks. The company’s Trustpilot monitor contacted Trustpilot for an explanation – in a typical unprofessional and impersonal manner Trustpilot sent the company a standard 'copy & paste' reply. Meanwhile, the company asked me to resubmit my review, which I did, and this time my review stayed on the Trustpilot website – for 2 days – when again it was removed. This raises the question – how many other positive reviews for this company have been systematically removed for no reason? It is also interesting to note that: - 1) The reviews for Trustpilot on Trustpilot’s own website have achieved only a 61% positive rating. 2) Virtually all positive reviews for Trustpilot are flagged ‘verified order’ – i.e. they were invited to review. 3) Virtually all negative reviews for Trustpilot are NOT flagged ‘verified order’ – i.e. they were NOT invited to review. 4) Lots of positive reviews for Trustpilot look as though they are copied reviews for other companies and seem out of context - referring to products or services being sold – since Trustpilot does not sell products or provide services this doesn’t seem quite right. 5) Negative reviews appear for Trustpilot that highlight various anomalies in Trustpilot’s treatment of reviews – they really are worth reading. Now - being aware of this, I think it’s better to just not bother with reviewing on Trustpilot as it just seems to be a money-making scam and reviews for a company are not necessarily an honest representation of the company’s true standing. .