Our company has several excellent and (all) 5-star reviews posted on Trustpilot. Within one week we received 4 bad one-star reviews from reviewers who never received their purchases. NONE of the reviewers are customers of ours, nor are they in our databank. They found us on Google search and confused us with a bogus company who had a similar name to ours. Their reviews were all 'organic' as opposed to verified. I brought 4 pieces of crucial evidence to Trustpilot and 'after a thorough investigation' left 2 of the bad reviews up. Completely unfair and untrue. Google, btw, shut down the other company's website. Lesson to all: Unless the reviewer is 'verified' don't believe Trustpilots "objective and complex algorithm"