We spend five figures a month on social media marketing. But the best investment we ever made was spending the same amount we pay to have donuts at our weekly strategy meetings – that’s how much we paid for our first Instagram follower package from Twicsy. Watching our online presence grow just from that one purchase really opened our eyes; building an organic community doesn’t have to be as difficult or expensive as we had always thought and our outside consultants had told us. Twicsy is now a regular line item in our budget, and the return on investment is off the charts.