First electric brush I've owned so I can't compare but this one is simple to use. I particularly like the brief loss of power prompt to change quadrants as it's not easy to see the illuminated prompt. The minimal magnetic stand is also a good feature. My only issue is the travel case which is important for me as I travel a lot as the case doesn't easily click shut, the bristle cover doesn't fit on in the case and the body has to be placed precisely to get the case to close. The charger cable doesn't for in the case. But it's not about the case the brush seems excellent, well thought out.