I use whiteboard animation videos to teach best-practice memorization techniques to students, so they crush their exams. VideoScribe helps me connect with my audience and deliver them huge value. I love the Steve Jobs quote that 'simplicity is the ultimate sophistication' and simplicity is one of the things VideoScribe does really well. It's easy to use and helps me create engaging videos my audience loves. I started out with VideoScribe when I created a short whiteboard animation video to put on YouTube. It was a promotional video to help market a book I'd published on Amazon. As a promo video it was a complete failure (no increase in book sales) but people loved the video and it started to get more and more views and engagement. So I thought "Maybe I should transform the book into a complete series of whiteboard animation videos". I posted the first couple for free on YouTube, directing traffic to the complete course on my website (https://www.memorize.academy) It was a success and I've recently started posting regular whiteboard animation videos on YouTube. Part of my branding is 'The Whiteboard Animation Memory Coach'. Between YouTube and other platforms my videos have been watched over 7 million times, making me the most viewed memory coach in the world. I've received a YouTube Silver Play Button for reaching 100,000 subscribers and now I'm focused on reaching one million. VideoScribe allows me to create unique and high quality videos for my audience, and it's one of the essential tools in my business.