This company has some good aspects but it really needs to improve its customer service and website. This company has some good aspects but their website is so very poor as regards content and detail. There are many examples but beware particularly of the free Amazon Prime offer. You need to sign a form that allows for a credit check. Nowhere does it state that you are fully committed when you sign this form even if you don't use the code that Vitality subsequently issue to set up the service, that if you have already paid for Amazon Prime you incur penalties for switching to Vitality or that money is taken from your account every month and then refunded by Vitality. And it seems impossible to cancel this even if you never use the code to set up the service despite this being clear to Vitality on its own system. I feel like I have been scammed and wanted to warn others not to proceed with the so-called credit check until you are sure that you want the service.