Vodafone deserve their place at the bottom , the customer service experience is truly awful with incorrect information given out on a regular basis, long waiting times and promises of return calls never materializing. Rudeness is common place with the front line staff poorly trained and be prepared to ride the merry go round of being passed from one department to another as no one has the ability to deal with straight forward problems.If they hope to be on a level with the likes of First Direct for customer service then their only chance would be a complete overhaul from the top down...even then I find it unlikely that a leopard such as Vodafone will ever change its spots.