Please see text I forwarded to Vodafone UK to which they did not respond. They are in breach of all sorts of law so I will be seeking a chargeback via Westpac and will be highlighting this experience with productreview.com.au. Clearly Vodafone is operating a scam. I bought a £45 SIM 89441000300743284972 from Heathrow 10 August but when I arrived at Covent Garden your SIM would not reach my wife's Estonia mobile number. I visited your Long Acre store who said I needed to spend more money to reach the Estonia number. Still my phone could not dial the Estonia number, the SOLE and only number I wanted to be able to dial. After a subsequent visit to Long Acre your staff said Vodafone cannot call Estonian numbers but refused to refund my purchase, despite your very large 30 day network guarantee signage throughout the store. They insisted I had a Vodafone SIM but it was not a Vodafone network, the network means just their store. You are clearly breaching all contract and consumer law and making false representations and advertising. I went to the neighbouring 3 store and within minutes I could contact the Estonian number. I leave the UK on Tuesday but on my return to Australia will complain to Vodafone Australia about your misleading conduct and write to the British High Commissioner in Canberra. I will also report your actions to Westpac bank and seek that they make a chargeback for this purchase against Vodafone. There was not a single call made on this SIM. I have photos of your Long Acre staff who refused to supply their details, photos of the store and of your advertising signage of a network guarantee at the store which your staff refused to honour.