It states smudge and water resistant quick drying, not what I have encountered. The instructions even state to use warm water & soap to wash it off and that it dries in 30 seconds; however, if you have any oil/ lotion on your beard or face it easily comes off; even after you eat and wipe your mouth it comes off. I made the mistake of tying the product an hour and a half before bedtime and it rubbed off onto my bed sheets/ pillowcase. Volt customer service encouraged me to try it again by completely stripping all oil/ lotion off my face and to only apply in the mornings. I followed their directions to the letter and still the product never completely dried and wiped off easily. According to Volt’s customer service: 1. Volt Beard Color is not a dye, meaning it does not penetrate and stain your hair. Volt Beard Color sits on top of your hair temporarily, and any continuous rubbing/smudging will compromise the length it will last. 2. This product is alcohol-based, meaning any oils or creams will break down the ink and affect its performance. Food may contain a lot of oils, and while eating and wiping your mouth/face/beard, these could transfer and compromise the product's performance. 3. Skin type (oily or dry) can also affect how long the product will last in your hair. At this point I am stuck with a product that is falsely advertised. It is easy to apply; but would be nice if it would stay on as advertised. Maybe someone that has a very dry face/ beard and is not very active.