Voogy is revealing the visitors that did not provide their information to us or converted into the marketing funnel yet. This give us 3 aspects. 1. More leads as they identify visitors that is not yet in our marketing automation or CRM 2. It alert sales reps when a named account visits so they can call them 3. It gives us insight in the demographics of our visitors - to optimize content and online spend. It helps us Identifying and converting more leads into our sales flow based on visitors that haven't identified them selves yet. We solve this for each country in our group and the geolocation and automation assist us to create automated alerts and lead flows to identify and help the sales teams to get in front of targeted accounts when they are ready to buy and communicate.