Absolutely brilliant. I have smoked for over 40 years. This product was recommended to me by a friend as I wouldn't have tried it otherwise. I decided to just cut down to start with but this never happened as I can honestly say that I haven't craved a real ciggie at all from the very first puff. I don't feel deprived of something I really enjoy and find the golden tobacco flavour tastes just like the real thing. I wouldn't hesitate to recommend this product. I cannot rave enough about it. I already suffer from diabetic neuropathy, so the health benefits to me are immense. There is also the added bonus of saving me a lot of money. As I said, ABSOLUTELY BRILLIANT ????????????