I've used BLU for years. I swiched to Vype after BLU "upgraded" their design to make it worse. So far the Vype e-cig has been excellent, have had no problems, it's smooth and comfortable to use, and it has a soft texture that makes it nice to hold. Unlike BLU's new design, I don't have to puff myself out taking huge drags to get an effect. Vype's ecig is exactly like BLU's discontinued model - if anything, Vype's is even better. The battery seems to last a long time - I've been using it heavily for a week and only had to charge it twice. The little light is not very bright, so if you happen to use it in the dark, you don't get blinded by it. The battery's cable is short, but a few centimetres longer than most, which makes all the difference: if you charge it in your computer or laptop, you can sit the e-cig on top instead of letting it just dangle there. My only complaint is that the starter kit comes with a low percentage eliquid in tobacco flavour, with no option to choose a higher strength. I use a higher percentage, and I don't like most tobacco flavours, so I buy mine separately from Medusa Juice. If Vype could provide better options for eliquid to include in the starter pack, it would be perfect!