Very decent throat hit and good level of nicotine (obviously this can be adjusted) but the 18 was good. I tested it on a number of people in the office and they all agreed it was much better than the Pebble for throat hit and nicotine. The only problem you have is that none of the current vape users said they'd bother switching from their current devices. A small sample but for me it showed that to win in this market you need to get the device out first. This is why I have concerns over your ability to win in the US given the three year lag as a result of the FDA.