I have, on multiple occasions, complained to Waitrose about the false reviews on their wine products. Multiple reviews placed at the same time, all using the same vocabulary, all from first time reviewers, all giving the same products 5 stars. Waitrose send out the same response saying they have passed the matter onto the team, but nothing is ever done. If Waitrose cannot sort out obvious iffy postings then they shouldn't posting any! They can start by checking out the IP addresses of reviews submitted to eliminate multiple use by different email identities. Like most people, I would like to feel I can trust online reviews, especially when hosted by names like Waitrose, but clearly we can't.