The only reason I like Waitrose is that they stock a lot of quality branded goods which are missing in the other main stores. A lot of these brands are British - home made or home grown - and really are very good. However, they are very pricey but usually worth the burn mark in your wallet as they are so enjoyable to eat. As for Waitrose own food ie: their fruit and veg, meat and bread, these are appalling quality! Meat, veg and fruit go off in a day and their french bread has a heavy dough which is almost raw. Sometimes I pop it in the oven but the dough never seems to cook right through no matter how high the temp or how long it cooks!