What is marketing doing? Removing two flavors (Vibe and Flair) that the majority of customers love, and bringing in a new flavor no one asked for (Oro)? If they needed to bring in new flavors, why not the ones from the EU unavailable in the US? If it were a USDA/etc it'd be understandable, but I doubt that's it. (USDA won't get into "supplements".) If it were to limit Vibe and Flair as "seasonal" in order to keep demand high, that's also understandable. But, if that's the plan, they haven't disclosed it. It feels like either deliberate obfuscation, or they just don't know what they're doing.