Let's be real, the act of insuring your valuables is typically viewed as a necessary evil. The process is usually never fun, and it takes a lot of time with a lot of paperwork depending on how many things you're insuring. However, the WAX model seems to have transcended this age-old status quo. With an easy-to-use app, you upload a couple of photos for each of your items, and then get a quote within a day or so with minimal paperwork from an industry-leading underwriter. It's a painless... dare I say "fun" process. In addition to this, they walk the walk of what it truly means to be customer centric, which again, is not typically affiliated with insurance experiences. Before I even applied for a quote, Jeremy met with me live to walk through the myriad of questions & concerns that I had, and hand-held me throughout the entire process. The team as a whole is extremely accessible, including their CEO Rich. Hopefully I'll never have to file a claim, but in the end, I'm glad I chose WAX.