I love that they treat their clients equally. My business was on the smaller side but was performing quite well within its niche market. My fear was 1. That the brokers can’t really help me sell it or 2. It will not sell at all. From the get-go, the brokers assured me that my fears are unfounded that they have experience selling even the most challenging businesses. I was really relieved especially when they walked me through the entire process. It’s as if I’m already seeing the sale of my business at that moment. I always share this experience like a broken record because I really appreciate these brokers’ efforts to make the sale of my business possible.