Which? is a useful tool but it's very hypocritical. It spends far to much time and effort encouraging readers to cut costs by opting for cheaper products and services but then it complains when products and services become poorer because of consumer pressure to drop prices. It should concentrate on good quality products and services rather than cheap prices. Build quality and longevity is an important factor when buying a product but Which? gives it very little weight when reviewing a product, this means that excellent products such as Dualit toasters get poor ratings. Which? encourages readers to use online services and self-service techniques to save money on things such as estate agency, conveyancing and will writing. This is a false economy because the customer has to spend far more time and effort themselves (time is money) and prices will go up elsewhere in the industry to compensate. In the end, the customer will be paying just as much (or more) but having to put in more time and effort themselves and receiving a poorer service. It is good economy to use good quality, local, independent businesses and to buy well-built, enduring products. Which? should consider this in future.