On behalf of the Residents, I bought bed linen and curtains and pole to give the guest room of a prestigious retirement development, a ‘face lift’. We had only had a brief look at the new duvet cover and the divan trim when the Development Manager pointed out that the label said that the set should not be tumble dried. That was of no use as after every guest, all bed linen has to be washed. I returned to Dunelm two days later with the receipt and the unsuitable bedlinen. In spite of speaking to the store manager and later phoning customer services, they would not budge on their policy of not exchanging or refunding bed linen. This means that the two duvet covers are useless for their purpose and I personally will have to bear the cost of the duvet cover and divan trim. I can understand the company policy to a degree but then policy should be interpreted with discretion and on a case by case basis. Mine was a genuine oversight of the label and I cannot understand how bedlinen cannot be dried in a tumble dryer in this country. It could easily have been resold. I am appalled with the attitude of Dunelm and shall certainly not be returning. Not good for their Customer Relations and it is well known that customers talk and one incident like this is likely to cost them many customers. Extremely dissatisfied.