I look for natural skin care that doesn’t contain any nasties, is eco friendly & where none of the ingredients or the final products are tested on animals. I also look for value for money & Facetheory does all that I ask & more. There is a range of products to suit all ages & skin types & everything is sensibly priced. The packaging is eco friendly, using glass jars with tin lids, all easily recyclable & the products are excellent quality. I am 73 & am resigned to my wrinkles but I can feel my skin is softer, more moisturised & makeup is much easier to apply.