Have you seen their latest advert? No, not the one with men doing normal gardening with their tools and acting normally and not containing any harmful stereotypes or narratives.
Have you seen the advert with the woman and the hoover? Where the message is ‘women are good for two things: sex and cleaning’ - because the GTech owner can’t decide if her sexual moans of pleasure are from actual sex or cleaning. I tried to reach out to discuss the impact this sort of harmful stereotype and narrative has on the increasing abuse of and sexual violence against women and girls. I was blatantly ignored by their customer services, their Instagram and their CEO’s listed email address. They couldn’t care less that their message is one of pure, harmful misogyny and sexism. The one and only reason I can see for them to take this stance is that it’s their actual company beliefs, and they stand by the statement their adverts are making about women and girls.
I hope the owner doesn’t have any children - the daughters will be taught they’re worthless except in sex and cleaning, and the sons will be taught to be misogynistic and that it’s okay to disrespect women. Nice.
Don’t give this company any money.
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