Do not save your money through the year on to their bonus card. This year they have changed it so you had to load £100 on to it between September and October in order to get the £15 bonus. Any savings you had made on to your card prior to September did not count. I had £139 on my bonus card and when I queried why I had not received the £15 bonus that was when I found out about the new terms and conditions. They didn't make this widely known to customers and I would say its now a rip off for the loyal customers. Once I have spent what is on my card then that will be the last time I shop at Iceland.