The staff members at Kingsbury NW9 location have been unhelpful and disrespectful. I have reached out to Morgan from the Iceland online team regarding the issue at hand, providing three detailed letters along with supporting documentation, including bank statements and the PCN Notice Letter. Despite my efforts, I have not received any assistance or resolution from Morgan, which is concerning. I kindly request further assistance in addressing this matter promptly. Thank you. Iceland Resolver ref: RES10817307 I would like to express my disappointment with the recent PCN that I have received. I was shocked to find out about the penalty notice for £170.00, as I had not been notified about any changes to the parking system at the Iceland store in Kingsbury. I have been a loyal customer of Iceland for many years and was unaware of any new parking machine being installed. There was no notice or banner displayed at the front of the store to inform customers of the new system, which I believe is unacceptable. I can confirm that I was at the Iceland store on the day in question and have attached my bank statement as proof. I kindly request that the penalty ticket be cancelled. Furthermore, I have decided not to continue shopping at Iceland due to their failure to communicate the changes effectively to customers. It appears that I am not the only one who has faced this issue, as evidenced by the negative reviews on Google. I urge Iceland to take steps to improve their communication with customers regarding any changes to their parking system. If Iceland fails to improve their communication with customers regarding changes to their parking system, it could potentially be in violation of the Consumer Rights Act 2015. This act outlines the rights of consumers and sets out rules regarding unfair terms in consumer contracts, as well as providing protection against misleading actions and misleading omissions by businesses. Failure to adequately inform customers of changes to the parking system could be considered a breach of the requirements for transparency and fair dealing with consumers as outlined in the Consumer Rights Act. DCBL and Iceland are both be at fault for failing to adequately communicate changes to the parking system to customers. In cases where a parking enforcement agency like DCBL is involved, they are typically responsible for enforcing parking regulations on behalf of the property owner, in this case, Iceland. If DCBL and Iceland are not effectively communicating changes to the parking system, it can lead to confusion and frustration for customers. Both parties could potentially be held accountable for any legal consequences that may arise from this failure to communicate, such as potential breaches of consumer rights laws or regulations. It is important for both DCBL and Iceland to work together to ensure that customers are properly informed about any changes to the parking system in a clear and transparent manner. Based on the Consumer Rights Act I hereby have full rights for the PCN to be cancelled and voided immediately.