Never Knowingly Undersold" is a big lie I've place an order with JL. A week later I saw that JL was selling the same item for a lesser price. Since I have not yet received the item, I asked for a price match as they proudly claim that they Never Knowingly Undersold since 1925. It was rejected with a lame excuse. Had several email communications, each person came up with a different excuse. My request satisfied all your price matching criteria, yet you did not honor it. If you cannot upheld your claim, do the decent thing and remove it from your web. This is false advertisement. Shame !!