Applewatch Serial number is not in the receipt JohnLewis is not giving the serial number of the product in invoice. I am not able to insure the products that I purchased from JL. This is not the case with other sellers. JL is not even trying to resolve the issue. Only response I received was "Our high value products are picked by an automated system with no human interaction in clear Perspex boxes and packed within 0.3 seconds of leaving the Perspex box and packaged and sealed for the customer. This process along the volumes in which we distribute these products makes it impossible for us to log IMIE or Serial numbers." What is the use of using automated system if you can not meet the requirements?. All insurance companies require serial numbers in receipt as underwriters are same for most of the insurance companies. This is from switched on insurance. Proof of Purchase Means the purchase receipt provided at the point of sale that gives details of the gadget(s) purchased (including any accessories), or similar documents that provide proof that you own the gadget(s) and enables the age of the gadget(s) to be reasonably identified. The receipt should include confirmation of the IMEI or serial number of the gadget(s) (where possible) and detail the UK VAT registration number of the company (or the equivalent tax if purchased overseas). Delivery notes are not an acceptable form of proof of purchase. This is from postoffice insurance. Proof of Purchase Means the original purchase receipt or a similar original document provided at the point of sale that gives details of the gadget(s) purchased (including any accessories) that provide proof that you own the gadget(s) and enables the age of the gadget(s) to be reasonably identified. The document should include confirmation of the IMEI or serial number of the gadget(s) (where possible), the purchase date, the purchase price, and detail the UK VAT registration PO_MASTER_ATL_ROLLING_SA_2019_10_R5 Page 10 number of the comp Atleast, they should allow us to buy "added care" when regular 2 year support ends. I purchased IPADs, Iphones and apple watch from you. Going forward, I will not purchase any items from you.