Very good platform. Advisor (Carly) was very knowledgeable, able to answer all my questions and raise issues/considerations I hadn't thought of. A little awkward after first contact (email form submission then phone call with one advisor to set up a phone call with my actual advisor). The life insurance process is involved (several weeks from first contact to coverage, multiple calls and a medical visit at home) but this is true for all policies and not anything PolicyAdvisor could change. For my first policy I'm very happy with how things went and was able to obtain temporary coverage for 1/3 of the amount after about a week while the rest of my paperwork (medical visit, etc.) went through. 5/5 would definitely recommend to any Canadian considering buying life insurance and ask for Carly Griffin if you want a first rate experience.