They just really aren't as good as they'd make out, especially for the price. My friend has 2 Sofology sofas and they are good quality, so I thought I'd use them for my own purchase. My first gripe is that a company that claims to have as many options as they do, doesn't. Multiple ranges are actually the same but different versions. For example Range A will be the standard sofa, but Range B will be the corner sofa. They present this as 2 ranges, but really it's exactly the same thing. What's more their colour customisation is limited to certain materials so you'll again think there are 100s of options but there are really only a handful. Their range is no bigger than that of Ikea, but comes at a massive price premium My second gripe is when it came to booking my delivery date there were only 2 options available to me. Having waited 7 weeks for the sofa I'd expect any day of the week to be open to me. What's more if I wanted it on Saturday there would be an extra charge, despite the fact delivery was already booked into the sale. An even further example is if you live down a narrower road there is another extra charge for them to use a small van. Again, for a company that claims customisation and doing right for the customer there is very little evidence of it My third gripe. I made my order over the phone, and the gentleman I spoke to was very helpful. However after we completed the order he asked me, directly, to give him positive feedback. Had he just asked for feedback he probably would have got a 9/10, but the fact he urged for it to be positive he got a 3. The urgency is because if their rating is below a 9 it gets recorded negatively. This is a policy I've experienced in lots of places so Sofology are not unique, but are none the less proponents of it. They'd rather spend time telling me how great my choice is to get their 9 rather than actually help with the sale I have not received my sofa yet, but based on my friend's example I expect it will be fine. Just as a company they have massively over sold themselves to be some unique and aspirational option. They 100% are not, they are just another sofa store with no added benefit at all