With many failed store running attempts under my name, I finally thought it would be wise to seek professional help until I am capable enough to handle it myself! A friend who just had a call with Carl (Business scaling manager) casually mentioned the DFY concept and I jumped in to get the details. Having learnt I wouldn’t even need to learn stuff, I signed up. They even diagnosed problems with my previous attempts but recommended a new niche and a new store. I decided just to wait and watch while he team managed everything from scratch. When the practice work began, Rob walked me through the process. However, communication with my accounts manager on behalf of the Marketing team sure slowed things down. That definitely reflected on the results which were far behind the schedule. Upon my request, they facilitated communication with marketing and other team members. As I was put in the loop and the time and information lag was avoided, things started feeling a whole lot easier and smoother. Its been 4 months to the partnership and my business has started generating revenue.