So we have tried many mattresses, pillows, and mattress toppers, but none have worked for me. When I sleep in my bed, I wake up with terrible back pain or neck pain, or I don't sleep... I am a side sleeper, so I have tried many pillows that are supposed to help with this, but they didn't work for me. The pillow cube switched my back pain to neck pain, and others added to the back and shoulder pain. Many are just not comfortable at all. Cost. It does cost a lot! Especially if you have already spent hundreds (or thousands, depending on what else you have tried...) But can you put a price on waking up without pain? Is there a price too high for a good night's sleep? Overall, I think the cost is worth it. If the pillow can fix you, you can avoid many chiropractic adjustments and injections, saving you thousands of dollars. If you have back, shoulder, neck, or other pain, try this it works and is super comfortable too!