Interesting products even if you are not a body builder; Prices seem fair - lower than most places; Fast and accurate fulfillment, doesn't spam you, transparent about contents and process. Pretty much all you want from a supplement company. But here's the thing and it's true of most supplement producers - it's hard for a consumer to perceive quality. Most of this stuff we take and expect an outcome without very much tangible evidence that anything is happening. So I look for that evidence and mostly I find it with Dr. Emil products - the few I buy. Anyway, I trust what they say and believe it's well made stuff.