Ordinarily miserly with public praise, I am compelled to admit that the Ensar team’s creations - some of which I am privileged to have experienced - are soul-stirringly sublime. The ouds, attars and Parfums speak for themselves: priceless, peerless and coming closest to that nirvana of perfection. What a remarkable testament to the marriage of human determination, passion and creativity on the one hand, and nature’s gifts on the other. The accompanying adroit marketing, repeated value propositions, and conjured words employed to spellbind the reader with the allure of the promised scent and stoke their primal fear of missing out, might tempt some yet turn others off. In either event, they are unnecessary and should not distract from the transcendental beauty of these fragrances.