I love what this company is about. I don't find that the cramp cream works that well, but maybe I don't use enough of it. I love my sassy heating pad and have started using the belly jelly in hopes of balancing my hormones a bit. Those results don't happen overnight but I am curious to see if it does anything. The instructions for how long to leave the jelly on is a bit confusing because the website and pamphlet all say different amounts of time. One says 30 to 45 minutes, another says 45, and another says an hour. I just leave it on until the heating pad feels like it doesn't have any heat left, which is around 45 to 50 minutes it seems.