Sticking to a diet - in my case an "anabolic" diet, can be challenging. Carbs and sugars need to largely make way for Protein and healthy fats. As a result, the cereal and grain-based products we used to love are amongst the first to go. NOT necessarily! Thanks to creative and innovative solutions, such as Grandma Crunch, we can keep enjoying our favorite guilty pleasures, WITHOUT the sugary carbs and WITHOUT the actual guilt! It's products like these, in combination with a solid selection of whole foods of course, that make dieting possible for me, not as a short-term effort, but as an actual lifestyle change. Thumbs up!